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ACADEMIC PROGRAM
FROM JANUARY TO JUNE
4 COMPULSORY COURSES:
MKGS31495 : Key Dynamics in the Global Sports Ecosystem - T2
MKGS31497 : Digital Trends and Data Analytics in Global Sports - T2 & T3
MKGS31485 : Eco. Gov & Org° of Intl Sport - T3
MGTP31217 : Leadership (Sport Chair Edition) - T3
2 ELECTIVE COURSES (from the list bellow)
COMPULSORY & ELECTIVE COURSES (Depending on Course scheduling and availability)
2 mandatory seminars reserved to students admitted to this Chair:
MKGS31495 ESSEC Sports Chair Seminar Key Dynamics in the Global Sports Ecosystem
MKGS31497 Digital Trends and Data Analytics in the Sports Industry
2 mandatory courses:
MGTP31217 Leadership
MKGS31485 Economy, Governance and Organization of International Sport
2 elective courses to be chosen in the list here bellow:
CPTG31223 Managing Plans and Projects in turbulent times
DEVN31140 Atelier de négociation
or DEVN31141 Negotiation Workshop
MKGC31113 Marketing Research
MKGC31126 Consumer Behavior
MKGC31131 Data-driven Marketing
MKGC31221 Marketing Analytics
MKGM31203 Digital Marketing Strategy
MKGS31124 Strategies Marketing BtoB
or MKGS31125 Business to Business Marketing Strategies
MKGS31481 Sport Marketing: the Organizer’s Point of View
MKGS31487 Marketing Through Sports: Analysis of Company Perspective
WE RECOMMEND YOU NOT TO REGISTER TO COURSES ON Thursday Evenings DURING T2 & T3 AS WE WILL ORGANIZE VISITS AND EVENTS.
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