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2025-2026 EVENTS
The chair's kickoff January 2026
The chair's kickoff January 2026
The Sports' chair kickoff took place last January 15th on the Cergy campus. It was a privilege to host Romain LACHENS as our guest speaker on his 2024 Paris Olympic games experience. On January 16th, the students started working on their cases studies in Paris at Oliver Wyman's headquarters (case studies' launch), with Germain TERREAUX, the chairs' Honorary Advisor Partner at Oliver Wyman. The chairs' partners were also introduced to the cohort.
BNP lecture on Sports sponsorship as a strategic asset
BNP lecture on Sports sponsorship as a strategic asset
This week, the ESSEC Sports Chair had the privilege of hosting Vincent-Baptiste Closon and Carole Moreau from BNP Paribas for a deep dive into one of the most iconic partnerships in sports history.
For over 50 years, BNP Paribas has been synonymous with tennis. But as Vincent-Baptiste and Carole explained, this isn't just about logo placement. It is a calculated, long-term asset that drives:
Brand Equity: Building trust through consistency (50+ years!).
Client Engagement: Using the "We Are Tennis" platform to create unique experiences.
Societal Impact: leveraging the sport to drive inclusion and youth initiatives.
A massive thank you to Vincent-Baptiste and Carole for sharing the "playbook" on how to manage sponsorship as a true business asset.
Adidas Paris visit
Adidas Paris visit
Last week, the ESSEC Sports Chair had the incredible opportunity to step inside the Adidas Paris office.
What stood out most was the sheer diversity of career paths presented by the team. From marketing to communication, retail to strategy, the staff showed our students that there isn't just one way to work in sports—there are many.
The feedback from the students? They loved it.
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