Less than two months before the start of the FIFAWWC, the British (Lucy Frazer), French (Amélie Oudea-Castera), German (Nancy Faeser), Italian (Andrea Abodi), and Spanish (Miguel Llorens) sports ministers have signed a common statement, on June the 1st, expressing their acknowledgement “with concern that until now, no television rights have been attributed for the matches broadcasting in our countries.”
“We are aware of the legitimate interests and budgetary constraints pressuring both assignees and independent broadcasters, who need a viable economic model for each of them. We also recognize the specific organizational constraints that are likely to affect the “market value” of the European broadcasters’ rights (period and hours of broadcasting)”, the statement says.
“However, we are convinced that the media coverage of the Women’s World Cup will be decisive in improving the global visibility of women’s sports in our European countries. Media exposure to women’s sports has indeed a highly significant impact on the development of women’s and young girls’ sports practices”, the five ministers add.
According to insideworldfootball.com, in France, broadcast rights for the Women's World Cup are reportedly less than 5% of the €130 million paid for last year's Men's World Cup in Qatar. In Germany, broadcasters bid €3 million to show the competition, less than 3% of what was paid to cover the last two men's World Cups. In Italy, the proposal for the Women's World Cup is €1 million, less than 1% of the €160 million paid for the Men's World Cup.