Part of your application will be to prepare a 700-word short white paper on a current issue at the intersection between sport, business, and society. These issues below have been set by Global Sports Week in collaboration with the ESSEC Sports Chair. They bring together sport, business and society, within the framework of 6 global business and societal shifts. These represent key areas of change and opportunity for sport and business, and are pillars of Global Sports Week's editorial line :
Lifestyle: encompassing a range of radical shifts, driven by the younger generations – from increased urbanisation to changing cultural preferences and habits of consumption.
Power: from the transition of geopolitical influence to changing internal economics of sport, with shifting dynamics between athletes right holders and media.
Equality: from the movement towards greater gender balance to changing social attitudes and growing awareness of social injustice affecting many groups.
Data: the race towards a data economy, underpinned by technological advances and the wide-ranging impacts across all aspects of sport, business and society.
Climate: addressing the global impact of climate change, the energy transition and growing social awareness of the climate emergency from the perspective of sport.
Health : in a post-crisis world, exploring opportunities for greater alignment between sport and health at all levels – from the benefits of closer political integration to the evolution of sports-led fitness products and their potential to connect with new audiences
For your application, choose one or two of these topics. The focus of your white paper should be on:
Understanding of the selected trend/trends and the impact on the sports ecosystem
An analysis of the consequences for the future of sport - how will the sports industry/ institutions/governments have to adapt ?
Your white paper should include recent tangible examples coming from diverse backgrounds/countries to feed your analysis.