Having presented a joint bid in response to the IOC’s call of tender, launched on February 2022, the EBU and Warner Bros. Discovery have acquired all media rights across 49 territories in Europe for the XXV Olympic Winter Games Milano Cortina 2026, the Games of the XXXIV Olympiad Los Angeles 2028, the XXVI Olympic Winter Games in 2030, and the Games of the XXXV Olympiad Brisbane 2032, as well as all the Youth Olympic Games in the same period.
According to this deal, the Olympic Games will be free-to-air broadcasted on the EBU’s network of public service broadcasters on television and digital platforms. Every EBU member will have rights of showing more than 200 hours of coverage of the Olympic Summer Games and at least 100 hours of the Olympic Winter Games on TV. In the same time, Warner Bros. Discovery will be able to continue streaming the Olympic Games in their entirety on its streaming and digital platforms such as Discovery+, as well as holding full pay-TV rights for the Olympic Games, with linear TV broadcasting on its Eurosport channels.
“We are delighted to have reached a long-term agreement with two of the world’s leading media companies. The EBU and its Members provide unparalleled broadcast expertise and reach across Europe, and Warner Bros. Discovery, through the recent combination of Warner Media and Discovery, represents one of the world’s largest media and entertainment companies across all programming genres and platforms. It demonstrates the ongoing appeal of the Olympic Games across Europe. As the IOC redistributes 90 per cent of the revenues it generates, this long-term agreement also provides critical financial stability to the wider sporting movement and ultimately supports the athletes themselves”, Thomas Bach, IOC president, said.