The deal will allow YouTube viewers to watch all of the NFL matches on Sunday starting with the 2023-24 season, except those broadcasted by linear TV channels in their local markets. “The games will be available as an add-on for an additional fee to YouTube TV, the company’s $64.99 streaming package, or available for purchase separately through its YouTube Primetime Channels, another product”, the New York Times highlighted. The other games, played during the week, will continue to be shown on other networks: ESPN and ABC have the rights for Monday games, and Amazon’s Prime Video service those of Thursday’s.
“We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime channels and usher in a new era of how fans across the United States watch and follow the NFL. For a number of years, we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans”, NFL commissioner Roger Goodell says.
“YouTube has long been a home for football fans, whether they’re streaming live games, keeping up with their home team, or watching the best plays in highlights. Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime channels. We’re excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere”, Susan Wojcicki, CEO of YouTube, adds.