MLS joins Sorare’s growing portfolio of soccer partners which include major leagues like Spain’s LaLiga and Germany’s Bundesliga, as well as historic clubs Liverpool, Bayern Munich, Paris Saint-Germain (PSG), and Juventus. “We’re excited to welcome Major League Soccer as our latest partner. Our global community of sports fans are eager to start collecting and playing with their favorite teams and players from the league. From collectors to first-time NFT buyers, our NFT x fantasy model uniquely engages fans with the sport they love in a way that goes beyond just spectating, and makes them feel truly connected to each team, player and game”, said Ryan Spoon, chief operating officer at Sorare.
Sorare, which has been valued at $4.3 billion last September after a US$680 million fund raising, has opened its first office in North America at the end of last year. With this first partnership with a major US sports league, its aim is to capitalize on MLS’s young and tech enthusiastic public before expanding into other sports.
“At MLS, our emerging ventures team is always looking two steps ahead to offer our fans enriching experiences and to expand our global reach, including in LATAM and Asia. We’re excited to continue our progressive approach to bring NFTs to MLS with industry-leader Sorare. Utilising the latest technology to provide fans the opportunity to add MLS players and future stars to their personal collections and give them an interactive free-to-play fantasy soccer game made Sorare the obvious choice”, Chris Schlosser, senior vice president of emerging ventures at MLS, said.