Under this contract that will begin with the 2023-24 NBA season and provides the NBA with an equity stake (3% according to CNBC) in Sportradar, “the NBA, Women's National Basketball Association (WNBA), and NBA G League [will] utilize Sportradar's extensive international capabilities to expand U.S. operations, increase their international footprint and drive fan engagement”, Sportradar’s press release says. Sportradar, which has had Michael Jordan as a shareholder since 2015, works with numerous sports organizations such as the NHL, MLB, NASCAR, UEFA, and ITF.
"We are thrilled that the NBA has selected Sportradar as an official partner that can support the game's global popularity and explosive growth," said Carsten Koerl, global CEO of Sportradar. "Basketball is the largest American sport in the world in terms of popularity and, as the market leader, we are uniquely positioned with the technological expertise and industry relationships to help the NBA entertain fans around the world."
This agreement extends a relationship that began in 2016. Under it, Sportradar will remain the exclusive provider of NBA data worldwide, including data for sports betting operators. In addition, Sportradar will continue to distribute video streams to betting operators.