With a partnership portfolio growing from 12 partners (6 partners and 6 host country supporters) for the WWC 2019 to 30 (5 global FIFA Partners, 2 global women’s football partners, 9 global FIFA Women’s World Cup sponsors and 14 FIFA Women’s World Cup tournament supporters) for the current edition, FIFA « has delivered a rounded commercial program even though broadcast sales are variously estimated to $200 million short of budget », insideworldfootball.com comments.
“The FIFA Women’s World Cup 2023 is set to be the biggest stand-alone women’s event in history, and it’s truly incredible to see our fantastic partners and supporters engage with the potential of this unique event. Together, we all share a commitment to developing women’s football at every level, and everyone involved has built extensive plans to spread the word, develop the game and shine a light on the beautiful game”, Romy Gai, FIFA’s chief business officer, said.
“At the heart of everything we do around the FIFA Women’s World Cup is the development of women’s football around the world and I’m blown away by the depth and breadth of support that our Commercial Affiliates from all over the world have offered to us for this tournament. At every level, they will help us grow the game and give more women and girls the opportunity to play”, Sarai Bareman, FIFA’s chief women’s football officer, added.