In the context of this friendly match, called " #InnovationGame", Cologne teamed up with one of Germany's leading telephone operators to present a number of technologies that will undoubtedly be adopted in the coming years on the football field. These included a rather special jacket worn by Timo Hübers and his teammate Tim Lemperle. It is a sleeveless vest to put on under a shirt, which has a hole in the chest to let the camera lens pass through; the battery is located on the back.
"Using artificial intelligence, we retrieve the filmed content, which is then analyzed, automatically edited and sent to our customers within 20 minutes," explains Eran Tal, the co-founder of Mindfly, the Tel Aviv-based company that came up with the device. “We're still working on real-time delivery," he continues. “One of our challenges, first of all, when designing this jacket, was that players would be comfortable within a minute of putting it on."
According to Eran Tal, this device will be adopted by the football world within the next five years. "There is a lot of engagement on social networks with these images, especially with the younger players. The federations and leagues are aware of this," he explains, adding that referees would be the first to be equipped.
Concerning this first experience from the point of view of players, Timo Hübers says: "It took me a little while to get used to wearing the body camera, it was quite hot underneath. It didn't limit me, but I felt that I was wearing it," he said after the game on Saturday.
Outside of football, two months ago Mindfly convinced the Euroleague basketball league -after numerous tests- to sign a partnership to broadcast this kind of footage from the point of view of players.